How to Get More Website Traffic from Instagram: 13 Proven Tips

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“How do I drive more traffic to my online store?” At some point, that thought crosses the mind of every entrepreneur selling online. Maybe you’ve invested time and effort in setting up your store and tweaked everything for launch, only to open up shop and wonder where all the traffic is.

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Is there a market segment you can focus on? You might have a clear “why” for the product in contrast to competitors, but you need to translate that pitch to compelling web copy. Does your product pitch resonate with them enough to purchase? Ultimately, great content will help you stand out.

Long-term tactics take longer to see results but are more evergreen and require little to no maintenance. How much time, skill, or experience you’ll need to put into the tactic. Whether you invest time, effort, or money into a traffic-driving tactic, it will take days, weeks, or months to see that investment increase traffic and sales.

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The total amount of traffic that could be sent to your store. 💡 You should aim to choose one tactic you can do consistently. If you spread yourself thin with trying too many tactics at once, you're not going to see results—and that’s when you get frustrated, and feel like you should give up.

Facebook is filled with opportunities for you to reach new customers and drive them to your online store. Its robust advertising platform lets you target users based on their interests, behavior, location, and more. Facebook also can be a tool that saves you time and money by optimizing your ad delivery and getting your message in front of those most likely to convert.

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The platform offers the ability to create ads as photos, videos, carousels, collections, and stories, so you can begin creating ads in the content format you find easiest. Short-term Low Days 💰💰💰 👤👤👤 Pinterest is the ideal place to reach your potential customers as they visit the platform to consider future activities and purchases.

Google offers three ways to put your ad in front of web browsers; search ads (SERPS), Google Display Network (PPC), and You, Tube ads. Google ads operate on an auction basis: the amount you bid on your chosen keywords will determine your placement in relation to other bidders, as well as relevancy to the search term.

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It worked, and that’s part of what gave it the initial traction to take off. Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update. Are there channels for talking to your extended family? Do they plan reunions on an email list? Send a note and tell them about your new store.

While you could offer them your products for free or at a big discount—they are your friends and family, after all—instead, ask them to share your store with their networks. These are people with whom you have social equity, and you won’t ask for these kinds of favors very often.

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Twitter is a great place to answer questions and proactively engage with your community. Short-term Low Weeks 💰 Reddit, a collection of forums and subforums, is where people share news and content and leave comments. In addition to its main page, which aggregates the most popular content on the platform, it also has thousands of niches called subreddits.

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You might also be interested in the related /r/smallbusiness thread as another source of general business advice. Let’s use the example of starting a business selling hair products. Navigate to a few subreddits such as /r/femalehairadvice, as there’s a lot of discussion on all aspects of haircare for women. There are also subreddits like /r/haircarescience, /r/curlyhair, or simply /r/hair.

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Make the post brief, displaying only the essence of what your new store is about. Here are the components of a great post: . Keep it topical to the subreddit. For example, if we posted in the curly hair subreddit, we might try the headline “Who says that short hair can’t be fancy?” .

It’s not essential, but adding images can help convey your messages and as they appear on the subreddit page and might grab further readers. This is essential. Leave a link so people can find out more about your product or business. Pay attention also to the Reddiquette guide and check out whether you’re following Reddit guidelines rules of your subreddit.

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Some subreddits don’t allow promotional material, so posting what’s basically an ad for your store is not allowed. If you post about your site to a place that doesn’t want it, either you’ll find that no one’s upvoting your link or, in extreme cases, you may even get banned from the subreddit.

When you run a contest or giveaway, 94% of the time users share the promotion immediately after they register. And of the total participants, 62% share the promotion with a friend and suggest they take part too. With viral contests, giveaways, and sweepstakes you can quickly drive more traffic to your store by offering exciting prizes in exchange for your customers’ participation.

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Estee Lalonde on Instagram. There are more reasons to work with an Instagram influencer other than accessing their audience. You can tap into their knowledge of the platform, see what works, and learn to create the best content for that platform. Also, you can work with them as consumers of your brand and get their feedback and perspective, which can help improve your products.

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Here are some questions to ask yourself when looking for an Instagram influencer to work with: Ask yourself: “Does the influencer we’re going to work with seem like someone we would want to be a customer, and would they actually use or wear our stuff?” It’s not always about the number of followers—engagement rate is more important.